3D computer animation has a distinctive clean fresh look usually unobtainable or less affordable by other means such as videoing or photography.
1: Computer animation can provide a sharp concise to the point planned message to hit the time starved decision-makers quickly and hold attention.
2: Tell a story with computer animation that has beginning that grabs the viewer’s attention, middle with the main message and conclusion. All of which can pass to the viewer with less effort than reading text.
A 3D animator and overseer of the 3D character artist team working for 3 years on the Monsters University film is interviewed about their creation process of 3D character for animation.
Headset goggles with high definition computer generated holograms that don’t require any markers overlaid over what you’re actually looking at in the real world. A real set of 3D animation advantages.
Example use of this virtual Augmented Reality where computer generated parts can be overlaid over real parts: [wpdevart_youtube]ywXWqNdVtjs[/wpdevart_youtube]
3D animation advantages in applications used in 3D design: (image below shows holographic bike seen on the desk next to the real screen and user.)
Brad Bird who previously worked on then directed 3D Animation Pixar films before moving back to Disney where is early animation pal-mares were won is overseeing their latest live action epic with special effects provided by ILM. http://www.awn.com/vfxworld/ilm-and-vfx-futuristic-tomorrowland