When he peaked in his chosen field as an avant-garde commercial and music video maker Michael Gondry leapt to the top echelon of film making, feature films. His first 2001 effort “Human Nature” was ignored by the public and disliked by the critics. He had previously made an impact with imaginative “Human Behaviour” Bjork music video which centred around a giant teddy bear in a magical woodland world. He made cutting edge commercials such as the Levi advert named “Drugstore” which ratcheted up the most awards of any commercial winning over audiences usually turned off by commercials which repetitively numb the mind he actually told a story in a compact interesting evocative grainy style.
