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When he peaked in his chosen field as an avant-garde commercial and music video maker Michael Gondry leapt to the top echelon of film making, feature films. His first 2001 effort “Human Nature” was ignored by the public and disliked by the critics. He had previously made an impact with imaginative “Human Behaviour” Bjork music video which centred around a giant teddy bear in a magical woodland world. He made cutting edge commercials such as the Levi advert named “Drugstore” which ratcheted up the most awards of any commercial winning over audiences usually turned off by commercials which repetitively numb the mind he actually told a story in a compact interesting evocative grainy style.

The scramble for University places is on. The hunting cry for Physics potential is at full force. If you choose Physics or Maths you’re desirable meat. Is it the right way for you? I can tell you that it’s very hard graft and can only be your bag if your need, not the pundits’, is too hard to resist. Following a year of Engineering at one University, I moved to Durham to do three years of a subject that drew me, forgive the expression, like a magnet. Physics, together with Mathematics, excited me; the parameters were huge, the challenges enormous and the whole package exciting. The road to one’s Degree is Churchillian with “blood sweat and tears”; no slacking, no skyving, just check out the syllabus (and the tutors).

Is it worth it? When I came down from Durham I was captured by computers, especially graphics, and went on several training courses. In 1999 I started my own graphics’ business www.3d-imaging.co.uk , a far cry from Physics and Maths you may think, but you would be wrong. My knowledge culled from the strict University years stands me in very good stead in my projects. Clients both appreciative and impressed by my assimilation of their needs.

Coming shortly: What of Arts’ input?
Read about the Added Value.

Welcome to this Blog 3D UK in focus. 3 D animation and 3D art and paintings. The paintings and art featured will be from the brush of Geoff Hodbod the founder of CGI animation studio 3D Imaging . Please take a look at this 3D technical illustration of a fashion boot showing all the contours making up the wireframe design. More information here: Technical Illustration Product Shots

3D technical illustration wireframe designs image by CGI graphic artist of a fashion boot.

Below is the same object having worked farther down the 3D image production pipeline with all the surfaces produced with photorealistic render surfaces. The metal stud fasteners reflect the environment and there is a soft lighting style reminiscent of a photography product shot. The 3-point-lighting setup is sufficiently bounced off of the white backdrop in a similar fashion to real-life product photography.